Growing up surrounded by middle Tennessee’s many lakes and streams, fishing seems to be coded into the DNA of the folks at All Pro Rods. In a unique culture where neighbors know their neighbors, where friends and coworkers respect and like each other, All Pro thrives. In this family atmosphere our fishing rods are conceived, perfected, and shared with friends.
All Pro Rods is not just the outdoorsmen who are building the company; the All Pro Team includes our many friends and customers without whose support All Pro Rods would not exist. Chad, Bill, Terry and the APR crew look forward to deepening those relationships.
Bill Merrick: President
Few things in life thrill me as much as feeling a subtle tap through my rod grip that signals a fish has picked up my lure. Unless it’s an arm-jolting strike of a monster musky annihilating a big swimbait. Or a giant Guntersville bass exploding through the slop on my frog. Or drifting quietly into a fog-shrouded cove hearing the sounds of a top water feeding frenzy….Okay, I enjoy every aspect of fishing. But as much as I do, I’m never completely satisfied. Give me just one more cast, one more pound, one more fight. I’m that way, too, with the fishing rods we design, build, and sell. As fine as they are, I’m constantly mulling over ways to enhance their performance. Components, materials, and design improvements that translate into a better experience for you.
Here’s my commitment: you’ll fish with no finer rod than APR, and we’ll match the quality of our products with world-class service and support. Our team is pouring every ounce of experience, expertise and energy into making All Pro Rods a nationally recognized brand. Our vision: an opportunity for every angler in America to experience for themselves APR’s sensitive power.
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